Button, Button, Button: What the Internet Actually Sounds Like Through a Screen Reader
Photo: Kwameghana(Bright Kwame Ayisi), CC0, via Wikimedia Commons
Close your eyes for a second and imagine your favorite website reduced to a voice. Not the polished voice of a podcast or an audiobook narrator — a robotic, machine-gun cadence that reads whatever it finds, in whatever order the code happens to stack up.
That's the internet as roughly 7 million Americans with significant vision loss experience it every day. And according to the woman we followed through a three-hour testing session, it sounds a lot like chaos.
'Button, Button, Button'
Maya Delgado, 34, has been using the JAWS screen reader since middle school. She agreed to let us record her sessions with three major US websites — a big-box retailer, a national bank, and a state voter registration portal — and narrate what she heard.
The retail site lost her in under a minute.
"It just says 'button, button, button, button,'" she explained, tapping her keyboard as the synthetic voice rattled off unlabeled controls. "A button to what? Add to cart? Open a chat? Report a bug to the CEO? I have no idea. There's no context."
The problem, she told us, is rarely malicious. It's lazy. Developers build interfaces that look fine visually, test them with their eyes, and ship them. The alternative text never gets filled in. The icons have no labels. The page announces a sale banner three times because three different code modules each render their own copy.
"Sighted users skim," Maya said. "Screen reader users listen to everything, in order. Every repeated junk element costs us real time."
Banking: Better, But Only Because the Law Showed Up
The bank was a different story — mostly. Section 508 requirements and a wave of lawsuits have pushed major financial institutions to clean up their digital act, and it shows. Maya could navigate her accounts, read her balance, and even dispute a charge without sighted help.
But then came the two-factor authentication prompt, and the wheels came off.
"It sends a code to my phone, and the banking app's security screen times out before my screen reader finishes reading the instructions," she said. "So now I'm calling the bank, waiting on hold, and verifying my identity out loud to access my own money. That's the 'compliant' experience."
This is the gap that keeps advocates up at night: a site can pass an automated accessibility audit with a green checkmark and still be functionally unusable. Automated tools catch missing alt text. They don't catch a checkout flow that resets when a screen reader moves too slowly, or a captcha that assumes you can see a distorted image.
The Ballot Box, One Tab at a Time
The voter registration portal was the most personal test. Maya registers voters as a volunteer, and she's blunt about the stakes.
"If I can't register myself online, someone has to do it for me. That's a loss of privacy on the most civic thing you do," she said. "And in states pushing online-only services, that gap becomes a voting rights issue. Full stop."
Happily, this portal mostly worked. Clear headings. Logical tab order. A deadline warning her screen reader announced upfront instead of burying at the bottom. She finished in six minutes.
"That's what it looks like when someone actually turned the screen reader on during development," she said. "It's not magic. It's just care."
The Fix Is Cheaper Than the Lawsuit
Here's the part that frustrates accessibility engineers most: none of this is expensive. Labeling a button takes seconds. Structuring a page with proper headings is standard practice anyway. The Web Accessibility Initiative's guidelines are free, detailed, and two decades old.
What's missing, advocates say, is accountability. The ADA, passed in 1990, predates the commercial web, and courts have split on whether it even applies to websites. Meanwhile, digital accessibility lawsuits in the US have climbed past 4,000 a year — a signal that companies are fixing problems only after being sued, not before.
Maya's suggestion for every product team in America is refreshingly simple: "Unplug your monitor for one hour. Use your own site with a screen reader. If you're lost in ten minutes, so are we."
The web wasn't built for her. But it could be — one labeled button at a time.